Next Workshop!

Central Utah SCORE's next workshop will be held in May 20th,  2010. 

USING THE INTERNET TO INCREASE BUSINESS

The Internet has become part of our lives, both personal and business. Yet, many businesses are unsure how to use the Internet to effectively market and grow their businesses. Costs, resource allocation, and return on investment can seem daunting when dealing with a business Web site, e-mail, and e-commerce in addition to the daily pressures of managing a business. A recent Annual Small Business Internet Survey shows that small-business Web sites are increasing and e-mail communication with customers is now an integral part of growing businesses.

Join us for a one-day workshop on Internet marketing tactics, including search engine optimization, pay-per-click marketing, email marketing, copywriting, conversion, and web project management. The workshop will be jammed packed with practical advice, online resources, tools, tips, and interactive critiques of attendees’ websites and online marketing efforts

This workshop provides answers and resources to help you harness the most powerful sales and marketing tools available—the Internet and the World Wide Web.

Search engine optimization
You want to get to the top of the search engines? Ah… but which search engines should you target? What keywords are your prospects searching for? And how do you get your site to the top for those keywords and then stay there?

Learn the tactics that will make your site ’scream’ in the search engines - ethically and sustainable - without costing you a fortune ongoing.

• Hands-on keyword research
• Fine tuning your content, HTML, design, and site architecture for optimal rankings
• Making your e-commerce or database-driven site “search engine friendly”
• Building Incoming links
• Google’s secrets revealed
• Pay-per-click search engines
• Measuring the return on your search engine marketing investment

Driving TARGETED traffic to your website
If no one comes to your website, you are not going to make sales.  Search Engines are only one way to drive that traffic.  There are many others, including:

• Email Marketing Plans - Use email marketing effectively and spread the word via e-newsletters.
• Entice customers with videos
• Blogs
• Webinars
• Podcasts
• Social Networking tools (Facebook, Twitter, Linked-In and other social websites).
• Pay-per-click
• Many others tools to spread your marketing message to businesses and consumers

Improving conversion rate
So you’ve got visitors on your website, but will they “convert” to customers? Improving conversion on your site is an art and a science that involves a mix of clever copywriting, compelling offers, a follow-up strategy, meaningful metrics for measuring success, and more.

• Fine tuning your offer
• The call-to-action
• Personalizing the content and the message
• “Blogging”
• Learn what makes an effective online storefront and what your site must offer to encourage shoppers.

We guarantee that after this intensive workshop you’ll walk away with loads of practical, actionable tactics and tips. So what are you waiting for? Register today.

Contact us at 801-373-8660 for more information and offline registration.